By Trade Only · Published 14 September 2026 · 2 minute read
Begin with the client’s use case
Ask who receives the product, how it will be used and what the campaign needs to communicate. A desk-based audience may value a Notebook & Pen Set differently from a travelling team choosing bags. Offer a focused shortlist with the actual product reference and supplied details for each item. Do not imply that the catalogue photograph shows the client’s final branding. Present unconfirmed options as questions, particularly where capacity, packaging or print area matters to the brief.
Compare the finished scope
For Promotional Ball Pens, Ceramic Mugs and other branded items, request the relevant method, artwork requirements and available area. Clarify setup charges, colour limits and packaging when these affect the quotation. Keep the unit, branding, VAT and delivery assumptions visible so the client compares the same scope across options. The public catalogue is an enquiry starting point; it does not establish a reseller discount or protected margin. Confirm trade terms in writing for the actual order.
Keep the decision traceable
Record the client’s selected product and the reason it fits the brief. Maintain a dated copy of the approved artwork proof and final quotation. If the item changes, obtain approval for the new product rather than treating it as an equivalent by default. Use the same reference in supplier and client communication to reduce confusion. Clear product records help a reseller present alternatives honestly and manage the details after the initial sale.